Tuesday, June 25, 2024

Indikator Brand Image

 


Dalam jurnal Niken Puspitas Sari (2022) terdapat 4 indikator Brand
Image. Menurut Tjiptono 2015 yaitu:

  1. Pengenalan (Recognition)
  2. Reputasi (Reputation)
  3. Daya tarik (Affinity)
  4. Kesetiaan (Loyalty)

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